Retailers asked for a more reliable way to keep product specifications aligned with their storefronts. Until now only a small set of core fields was synced, which meant important updates to specifications or logistics data did not reach Shopify or WooCommerce.

We have introduced full real time synchronisation of product attributes for both platforms. All operational metafields are now kept up to date automatically, including pot size, dimensions, weight, supplier information, product code, EAN, category code, product type, Mix and Match support, card support, sticker support, cost price, logistics costs, stock related data, and delivery times. Titles and descriptions remain unchanged, so your own branding stays intact.

This update ensures that specification fields in Shopify and WooCommerce always reflect the latest product data without manual intervention. For retailers who rely on automation, this provides a more stable foundation for pricing rules, merchandising, and content workflows.